Since I’ve started this business, it’s been exciting to discover events and organizations that promote Ethical Fashion. In fact, I’m planning on adding a directory to our website soon. In the mean time, you can learn about them by following our blog and our newly created Facebook page!
The Buy Good Feel Good expo was one of those events that I knew I couldn’t miss. When I found out about it, I was eager to attend and meet other people who think like me – and of course, I was thrilled with the possibility of meeting some potentially big clients!
I wish I had discovered it earlier, so I would have had time to plan and prepare a sponsorship. But the reality is that I’m a startup and the day only has 24 hours. One thing I’ve learned in all my previous startup ventures is that you have to prioritize your tasks – because you’ll never have time to do everything that needs to be done (and being a bootstrapped startup, you can’t really afford to pay for help).
It turned out to be the right decision, because I’ve spent the last few weeks focusing on long-term benefit tasks that will set me up for success. The benefits will last not just during this week before the expo, but for other weeks and weeks to come as well. Like the Germans, I believe in working smart – not hard – and this is a great example of that.
That’s not to say I haven’t been preparing for the expo. I designed and printed my business cards – on recycled paper, yay! And I’ve also been reading this very interesting book on how to build relationships. Shameless plug: if you haven’t already joined the Conscious Insiders Club, join now and get access to many partner discounts including business and money management books.